Jobs at State Theatre Center for the Arts, Inc.

DIRECTOR OF MARKETING

State Theatre Center for the Arts, Inc.

The State Theatre Center for the Arts is a non-profit, member supported 501(c)3 in historic downtown Easton, PA. In operation since 1926, our venue is on the National Register of Historic Places, and includes a 1,500-seat main Theatre, a Ballroom and Gallery. Our signature arts education program is the nationally recognized FREDDY© Awards, which recognizes and rewards exceptional accomplishment in local high school musical theatre programs.

We are looking for a focused, results-oriented and energetic Director of Marketing to lead our marketing team. The Director of Marketing provides leadership and execution of strategies that result in achieving ticket revenue and attendance goals while deepening patron engagement and loyalty. The ideal candidate combines a data-driven approach with experience in strategies that effectively grow an audience base. The ideal candidate will have experience across a range of skill sets, including marketing planning, customer segmentation, media buying, creative direction, and public relations.

PRIMARY JOB FUNCTIONS AND RESPONSIBILITIES:

• Create and direct all marketing campaigns and strategy including radio, e-mail, print, and web/digital to achieve revenue and attendance goals working within approved expense budgets.
• Oversee the development of creative materials, including graphic design, sales messaging, copywriting, posters, program books, brochures/flyers, video, social media, web and other content.
• Track and analyze ticket sales and oversee ticket pricing strategies; provide leadership in Box Office management and operations.
• Lead all public affairs initiatives including drafting and disseminating of press releases and media relations
• Work in collaboration with other departments to determine specific marketing needs.

 QUALIFICATIONS:

• Bachelor's degree or equivalent relevant professional experience.
• At least 4-5 years’ experience in marketing, communications or related field with proven track record of results ideally in the non-profit or performing arts spheres.
• Supervisory experience
• Stellar project management and planning skills, verbal/written communication skills and the confidence to communicate results to various constituencies.          
• Thrives in a fast-paced environment with excellent judgment and ability to process information quickly.
• Ability to work evenings and weekends, as needed.
• Fluency in Microsoft Word, Excel, Outlook & Powerpoint.
• Ability to manage a variety of assignments concurrently and meet multiple deadlines.

Please send cover letter and resume to hr@statetheatre.org