Trueline Greenville is a new art and music venue in downtown Greenville featuring a 1,700 capacity state of the art concert hall, 400 capacity intimate performance room, VIP lounge and more. The venue will be open daily, booking national touring artists, local and regional bands, curated events and community celebrations. Planned by the co-founder of House of Blues, this new entertainment venue will be the flagship location for a new entertainment brand. Construction is currently underway and the early initiation of private event bookings and the development of a VIP club membership base will prime a robust revenue stream well in advance of the venue’s opening in the Spring of 2025.